For those in the trade show and wholesale business industries, digital marketplaces are a hot topic. Digital marketplaces are a typically online environments accessed through a web browser or mobile application that allow buyers and sellers to connect and conduct business virtually. Companies like Amazon, eBay, and Alibaba have been changing the way B2C and B2B commerce is being done. The convergence of social networking and analytics with mobile devices and enterprise cloud is driving new trends in business-to-business e-commerce.