Ikea has come up with an interesting marketing campaign that lives inside Instagram. In order to promote Ikea's PS 2014 Collection, their Russian division hired ad agency Instinct to build a marketing campaign within Instagram. When you click on the account name ikea_ps_2014 on your smartphone (on your browser the page won't be formatted correctly) you come to a "catalog" to search through. The different tags bring you to separate pages with more information on the products. This in app marketing idea is a little funky but definitely caught my attention.