Coworking - The REAL Pros And Cons

Coworking is becoming more and more popular as prices of independent office spaces are soaring. Buying office space, especially in New York, is getting quite expensive these days. When exploring options for yourself or your company you are surely going to come across a few coworking spaces. When considered one of these spaces, make sure to take note of these advantages and disadvantages first! To find out if a coworking space is the best option for your startup, analyze its pros and cons.


Lower Costs
If you enjoy the convenience that state-of-the-art offices offer but don’t have the cash to pay for it, a co-working space may be the solution. You’ll have access to copiers/scanners, fax machines and possibly freelancers willing to perform helpful tasks. Because it is a shared environment, the costs will be far less than a private office. You also won’t be forced to sign long leases and you’ll maintain freedom and flexibility.


You can never make too many connections while you’re building your business. What better place to construct a solid network than a communal work environment? Besides being around other self-starters, many co-working spaces provide access to venture capitalists, angel investors and professionals, like lawyers. Who knows? Maybe you’ll discover your next colleague while having a coffee in the break room or land your first investment.


Sometimes, it can take an extensive amount of time and energy to figure out solutions to our problems. By being in a collaborative work environment, you can reach out to other entrepreneurs to get their advice. Often times, they will have experienced a similar issue and may offer a creative solution or practical suggestions.


You get support for technical challenges
It is always nice to have a team who is up for taking on technical challenges and swapping insights. For example, if you’re sharing office space with a tech startup, you will be able to deal with various problems without having to spend any extra money.



A co-working space is supposed to increase productivity -- it’s not an excuse to watch hilarious clips online or have nuanced conversations about last night’s basketball game. Remember, you’re there to work. Keep the socializing to your scheduled breaks.


It is possible that you’ll find yourself in direct competition with someone sharing your co-working space, and it can be a bit uncomfortable. Stay focused on what you want to achieve. If you can, try to turn a potential competitor into your ally. If you’re both talented and have similar goals, maybe the best way forward is to put your heads together.


Annoying Coworkers

The people at your coworking space become your coworkers, in a sense. This means dealing with personality quirks and annoying behaviors, just like any office space. Most people are pretty great, but one rotten apple can spoil the whole experience.



Now that you’re equipped with all the facts, are you still stoked about a coworking space? Or would you rather work from your bed in your pajamas? Let us know.

Partner Feature

Take a look at the interview with our partner Ryan Doran in the recently published Westchester County Economic Development Guide.

He talks about living and working in the county and the coworking space Turkois will be opening in the next few months!


Respond to Google

Tuesday Google introduced a new set of algorithm that is having major affects no how mobile search results appear. Sites that are not considered mobile friendly or 'responsive' will lose priority to websites that the Google (which is responsible for 80% of all web searches) deems 'mobile-friendly.' Ones that avoid animated elements like Flash and feature readable text, easy-to-click links and a responsive design (meaning it responds to what you're looking at it on. Sites that aren’t up to snuff will automatically appear higher in search results. If you're on the failing side of these requirements - you know who to call (queue superhero music).

PROJECT | Shop the Floor x Bombfell

Turkois is very proud to have helped to bring the amazing people of Advanstar's Shop the Floor + Bombfell together last week at PROJECT NYC at the Jacob Javits Center to produce some amazing selected styled looks and shots at our on-site photo studio. See more looks HERE and keep an eye out for the collabo video series to come out in the next few weeks.


Finding new artists is easier than ever, but this creates a problem: it's harder than ever to filter through it all and keep tabs on what's really good. With so many artists popping up every day, it's impossible not to miss out on some fresh faces and new sounds. With that in mind, we'll be highlighting our favorite new acts each month. Here are the best new artists of September...(Read More)

Submerge Your Phone with Underwater Apps

One of The Verge's sponsors SONY recently posted an article on showcasing "underwater apps" for their Xperia Z1S, a fully waterproof phone. Yeah, you read that right, underwater apps as in apps that respond to being submerged into water. A cringe worthy thought as we've all probably come very close to losing a phone by falling into a pool of water and then praying to a box of rice to magically suck up all the water. 

SONY partnered with app developers Motim and SoftFacade along with ad agency Wieden+Kennedy to develop the new technology for detecting submersion. The technology is based on sound waves similar to a submarine's sonar system. As an example, the article begins with an adorable video showcasing Goldie, one of the 6 underwater apps. SONY has also posted the source code on Github so it is open to being toyed around with. 


For all the information check out the article over at 

Parallax Sequence

This amazing video was made using only still images from the World Wildlife Federation creating a 'parallax' effect. This is achieved by animating 2D photos and making them appear 3D or look like video clips. It's definitely worth a look.

Animation/compositing: Make Productions
Producer: Daniel Glynn-Ad Hoc Films
photographic credits:
Client: Ad Hoc Films for WWF
Music: Snow Patrol "What If This Storm Ends?" (Aaron Static Remix)

There's a Search Engine for Everything

This search engine is great for animators, 3d printmaker and explorers all the same. Yobi3D is a search engine exclusively for 3D renderings. Launched back in June, Yobi3D is "the Google for 3D models". You can search pretty much anything and be gifted a grid view of rotating 3D model after 3D model.

It's still in the working stages but the engine's founder and CEO, Jessy Lee has high hopes for beefing up the database and expanding The options are endless and the future of our browsers are getting brighter and brighter as they get better at rendering 3D objects. 


Sense: Know More. Sleep Better.

Sleep is essential for everyone. Sense is a simple system that tracks your sleep behavior, monitors the environment of your bedroom and reinvents the alarm.

Sense was created to be simple, uncomplicated and useful. It is the first system that combines the insight of your sleep patterns with the data of the environment in your bedroom, including noise, light, temperature, humidity and particles in the air.

With Sense's Smart Alarm, it can even wake you up in the morning at the right point in your sleep cycle, to avoid that groggy feeling we all hate so much. All easily available via our iPhone and Android applications.

Sense comes with a little device called Sleep Pill. It simply attaches to your pillow and invisibly tracks your sleep at night. You don't need to put on any uncomfortable wearables or remember to charge something or press a button. Sense knows when you're falling asleep, soundly asleep, thrashing about, or waking up.

Hidden inside such a tiny package is a 6-axis accelerometer and gyroscope, capable of picking up the tiniest of your movements throughout the night. This is all then sent wirelessly via Bluetooth Low Energy and ANT to Sense seamlessly in the background. No worrying about pairing or syncing. It last a whole year without charging and is waterproof!

After the fact: Google's Venn Diagram for John Venn's 180th

While it is no longer August 4th, John Venn's actual birthday, I just saw Google's 180th birthday shout out and it made venn diagrams 100% more adorable than ever. A little background on Venn: John Venn was a logician and philosopher best known for introducing the Venn diagram. As you can see the circles are used to visually and logically sort groups to show their relationships to each other. A pretty straight forward way to look at different correlations. Thank you John Venn, now can you explain the proper time to use a venn diagram? 

You can still check out the full homage to John Venn here.  

If Instagram for Android was made in Google's Material Design

Designer Emmanuel Pacamalan has created a concept video showing Instagram rebuilt using Material Design principles that Google is expected roll out later this year. According to writer Chris Schodt over at "The new user interface style is supposed to be based around how physical objects move and is 'grounded in tactile reality, inspired by our study of paper and ink.'" The results are pretty cool...even if I'm committed my iPhone.


From July 20th though the 22nd at the Javits Center, PROJECT New York showcases the best brands in the contemporary and denim market to create an expertly merchandised experience for buyers and press. The event serves as an important start to the American men's market by combining engaging show-floor initiatives with a defined editorial perspective. 

ShopTheFloor was at the event to help fashion brands expand their retailer reach and selling efficiency via the ShopTheFloor marketplace and iOS order-taking app, while retail buyers discover new products, plan and buy online, wherever and whenever they want.

Below are the pictures being taken of some of the merchandise to be used on ShopTheFloor.