Ikea Creates Website within Instagram

Ikea has come up with an interesting marketing campaign that lives inside Instagram. In order to promote Ikea's PS 2014 Collection, their Russian division hired ad agency Instinct to build a marketing campaign within Instagram. When you click on the account name ikea_ps_2014 on your smartphone (on your browser the page won't be formatted correctly) you come to a "catalog" to search through. The different tags bring you to separate pages with more information on the products. This in app marketing idea is a little funky but definitely caught my attention.