From July 20th though the 22nd at the Javits Center, PROJECT New York showcases the best brands in the contemporary and denim market to create an expertly merchandised experience for buyers and press. The event serves as an important start to the American men's market by combining engaging show-floor initiatives with a defined editorial perspective. 

ShopTheFloor was at the event to help fashion brands expand their retailer reach and selling efficiency via the ShopTheFloor marketplace and iOS order-taking app, while retail buyers discover new products, plan and buy online, wherever and whenever they want.

Below are the pictures being taken of some of the merchandise to be used on ShopTheFloor.