Respond to Google
Tuesday Google introduced a new set of algorithm that is having major affects no how mobile search results appear. Sites that are not considered mobile friendly or 'responsive' will lose priority to websites that the Google (which is responsible for 80% of all web searches) deems 'mobile-friendly.' Ones that avoid animated elements like Flash and feature readable text, easy-to-click links and a responsive design (meaning it responds to what you're looking at it on. Sites that aren’t up to snuff will automatically appear higher in search results. If you're on the failing side of these requirements - you know who to call (queue superhero music).